This course is aimed at people who want to plan a horticultural business and be able to market it effectively. It provides a practical solution to developing your own business plan and an effective marketing plan, essential if you are considering going into business yourself. It will enable you to put your dreams into reality through the creation of a viable business and marketing plans, ‘fit for purpose’ should they be required for presentation to a prospective lender.
You will be guided through the essential aspects of a business plan and be provided with a useful business plan template in which to produce your business. This is suitable for presentation to perspective lender. You will then be introduced to what are often referred to as the ‘darks arts’ of marketing and encouraged to produce a marketing plan. This will enable you to correctly position your business in the marketplace to ensure its success and growth.
You have the opportunity to submit your business plan for evaluation by an industry expert and receive feedback on areas of improvement to make it ‘fit for purpose’, ready to present to a prospective lender (if required). For the second part of this course Marketing, you have the opportunity to present your marketing plan for evaluation and feedback.
- Teacher: Tony Davies
